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Papier
In a world dominated by screens, Papier CEO Taymoor Atighetchi believes stationery has become a quiet form of escape.
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Founded in 2015, stationery brand Papier has grown from a UK startup into a company serving 2.5 million customers globally. It doubled sales between 2022 and 2025, generating more than £40 million ($54 million) in the year ending January 2026.
The brand has been capitalizing on a broader push among millennials and Gen Z toward going analog. Atighetchi saw early signs of a "digital detox" among millennials when the company launched, but didn't anticipate how strongly Gen Z would later embrace it.
As more of life has moved online, digital fatigue has set in, driving renewed interest in offline hobbies like journaling, scrapbooking, and board games — a shift Papier is leaning into.
Now AI is adding another layer.
As concerns grow around job losses and the erosion of workplace skills, some consumers are seeking out experiences that feel more intentional and human.
AI is "going to accelerate the need for authenticity. It's going to accelerate people wanting human creativity," Atighetchi said.
"People will become sick of algorithms dictating everything they should do and say," he said. "Everything to do with writing — writing notes, letters — is very intentional. It's very human."
The handwritten note becomes more important than ever, he said.
This drive for authenticity is showing up in sales. Papier reported that notecards grew 33% year on year in 2025, while writing paper rose 23%. Notecards are particularly popular in the US, where sales in 2025 more than tripled those in the UK.
Atighetchi said notecards carry a sense of authenticity that texts and emails increasingly lack in the age of AI.Papier
After studying History of Art at the University of Cambridge, Atighetchi worked as a management consultant at Bain.
It was during his time there that he identified that the stationery market needed disruption.
"I realized that this is actually quite a big niche, and one that needed some disruption and had no real category leader — or at least one that was more relevant to modern consumers," he said.
Papier was set up to be digital-first, offering consumers ways to personalize and buy stationery online.
And despite its analog offering, Papier is still, in principle, a "tech-heavy business," Atighetchi said.
While it was originally aimed at millennials, Gen Z now accounts for 35% to 40% of its customers.
Atighetchi said the company didn't foresee that this generation would become such a key customer for the brand. For millennials, stationery is nostalgic; for Gen Z, it's more of a novelty. "It's almost a new discovery," he said.
Atigehtchi said he had a yearning to return to something more creative after his time as a consultant.Papier
Products like its academic diaries have proven especially popular with this generation, with Papier selling around 1,400 of these a day during the back-to-school period.
The ability to personalize products on its website is also something Gen Z loves, he said.
Then there's the trendy aesthetic of its products. Papier works with up-and-coming British designers such as Luke Edward Hall and Damson Madder to stay current in its designs.
"We're very keen to always make sure that we're right at the front of trend, of design, of art, culture," Atighetchi said.
Papier has been investing in games, including 'Stripes & Suits' playing cards pictured here.Papier
The company is now expanding further into offline experiences. It plans to open its own retail stores, starting in the UK, and is investing in games. It plans to launch chess and backgammon sets later this year.
Hobbies, particularly analog games that can be played with others, are being increasingly seen as an antidote to social isolation and screen fatigue.
"Anything that takes people away from digital experiences into physical experiences, that's something that Gen Z wants more and more and more of," Atighetchi said.
He's energized by a broader shift toward a more analog life.
"It's good for our brains and our souls and for future generations that we're not just sitting and scrolling," he said.
"You know, I think it's a good news story if you tell people, 'you know what people are sketching again,' I think everyone collectively feels that that's great for the world," he added.
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After Makai Lemon became the only player from USC taken in the 2026 NFL Draft, Friday and Saturday are expected to create a busy weekend for the Trojans entering the NFL.
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For fans looking to find out where their favorite Trojans end up, The Sporting Tribune has created an NFL Draft Tracker to help fans follow along throughout the weekend.
With the latter part of the draft set to take place this weekend, this is where general managers really build the rest of the future of the team, finding under-the-radar players, key depth pieces, and building the roster to fruition for the regular season.
On Friday, the NFL Draft will begin with rounds 2 and 3 taking place (picks 33 - 100).
Saturday will be the end of the draft with rounds 4-7 (picks 101-237).
Lemon was the third receiver taken overall in the draft by the Philadelphia Eagles. Known for his gritty style of play, notoriously for picking up yards after the catch, and not being afraid to play big-time football, Lemon will likely line up in the slot and will be someone the Eagles will use to pick apart zone coverage. Lemon leaves USC with over 2,000 yards receiving in his career and had 1,156 and 11 touchdowns last season, awarding him the Biletnikoff award. He became the second USC receiver to do so since Marqise Lee did so in 2012. Standing at 5-foot-11 and weighing 192 pounds, Lemon compares similarly to Amon-Ra St. Brown of the Detroit Lions and Jaxon Smith-Njigba of the Seattle Seahawks.