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'Modi Ji's New Favourite': Melody Launches 'Tiramisu Flavour' To Celebrate India-Italy Friendship, Internet Says 'Makeover Done Right'

· Free Press Journal

Parle's iconic Melody candy has received an Italian makeover, and the internet cannot stop talking about it. The brand has introduced a limited-edition Tiramisu-flavoured Melody, celebrating the friendship between India and Italy-a playful nod to the viral "#Melodi" trend that has dominated social media over the past few years.

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Launched on Friendship Day, August 2, the special edition is currently available exclusively on Blinkit.

From chocolate candy to viral meme

For decades, Melody has been known for its signature chocolate-caramel taste and the famous tagline, "Melody itni chocolaty kyun hai?" But in recent years, the candy's name has taken on an entirely new meaning online.

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A post shared by Priyal kamdar✨ (@palateportraits)

The term "#Melodi" emerged in 2023 after social media users combined the names of Indian Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni. What began as a meme quickly became one of the internet's favourite running jokes.

The trend reached a new level when both leaders acknowledged it themselves during the COP28 Climate Summit in Dubai. Giorgia Meloni posted a selfie with PM Modi on social media using the caption "#Melodi," instantly making the meme mainstream and delighting internet users across the world.

Why Tiramisu?

The choice of Tiramisu isn't random. Tiramisu is one of Italy's most famous desserts, believed to have originated in the Veneto region of northeastern Italy. By introducing an Italian-inspired flavour, Melody has cleverly tied its new launch to the long-running "#Melodi" joke while highlighting India-Italy friendship.

The packaging also carries the theme of "celebrating India-Italy friendship," making the connection impossible to miss.

Internet applauds the clever marketing

The launch first caught attention after an Instagram post by the handle palateportraits showcased the new candy.

"Unexpected launch. Celebrating Italy & India’s friendship," the caption read.

The post quickly gained over 42,000 views, with users praising the campaign's creativity and expressing curiosity about how a Tiramisu-flavoured Melody would taste.

"Now it's not melody it's Meloni (iykyk). Jokes apart, this is a cool take on friendship," one user wrote.

"Melody knew what they were about to do," another commented.

"When the Marketing, Product Dev, Services and Leadership teams are all in sync," another user added.

Others also appreciated how the brand capitalised on an internet trend.

"Wait did they mean, India-Italy FRIENDSHIP?" one person joked.

"Now this is what I call using an opportunity in the best possible way. They used the hype for their own good, but also for the greater good somehow," another comment read.

The Tiramisu Melody has been launched as a limited-edition product and is currently available only on Blinkit. Whether it becomes a permanent addition to Melody's lineup remains to be seen, but the campaign has already succeeded in doing what every brand hopes for-getting the internet talking.

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Leeds United Are Back For £42.7m Winger: Should They Pay The Exact Price?

· Yahoo Sports

Leeds United Are Back For £42.7m Winger: Should They Pay The Exact Price?

Leeds United have gone back into the market for Igor Paixao after losing the race for Julian Brandt, who chose Ajax instead. According to MOT Leeds News, quoting Foot Mercato journalist Santi Aouna, Daniel Farke’s side have already reopened talks with the Brazilian winger’s representatives as they continue their search for greater attacking quality.

Leeds United revive interest after Brandt disappointment

Paixao stands third on Leeds’ shortlist of wide forwards. Even so, negotiations won’t be straightforward. Leeds United reportedly value the Marseille player at around £29.9 million, while owner Frank McCourt wants close to €50 million, or roughly £42.7 million, before approving any sale.

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That gap presents an obvious obstacle. Leeds United are already pressing ahead with a £45 million move for goalkeeper James Trafford, leaving little room for another premium signing unless outgoing transfers generate fresh funds. Should Marseille refuse to soften their stance, Leeds are expected to shift attention towards cheaper names placed higher on their shortlist rather than forcing an expensive agreement.

T4O take: Why Leeds United need Paixao

ROTTERDAM, NETHERLANDS – FEBRUARY 15: Igor Paixao of Feyenoord celebrates after scoring his team’s first goal during the UEFA Europa League 2023/24 Knockout Round Play-offs First Leg match between Feyenoord and AS Roma at Feyenoord Stadium on February 15, 2024 in Rotterdam, Netherlands. (Photo by Dean Mouhtaropoulos/Getty Images)

Paixao’s output last season explains why Leeds have revived their interest. Across 42 appearances in all competitions during the 2025/26 campaign, the Brazilian collected 12 goals and seven assists. Ligue 1 accounted for six goals and five assists from 30 matches, while he added four goals in eight Champions League appearances against far stronger opposition.

Farke’s squad still lacks genuine width. Harry Wilson arrived without a transfer fee, yet Leeds need another winger capable of unsettling defenders every week. Noah Okafor offers quality, though the depth behind him looks thin after Facundo Buonanotte’s loan ended and Brandt slipped away. Paixao brings pace, directness and proven end product.

Why Leeds United cannot ignore the financial reality

T4O believes Leeds should keep negotiating because Paixao answers a clear football problem. Paying Marseille’s full asking price, though, would be a mistake.

Reports have linked Marseille’s willingness to sell with ongoing financial pressure, giving Leeds United more leverage than the current figures suggest. There’s little sense in rushing into a €50 million deal when the French side may eventually need to compromise.

A fee between €32 million and €35 million feels far closer to the player’s current market value. Leeds United have already committed major money to strengthening their defence and are preparing another sizeable payment for Trafford. Overspending on one winger would squeeze flexibility across the rest of the squad. From T4O’s perspective, Paixao deserves serious interest, but smart recruitment means knowing exactly where the limit sits and refusing to cross it.

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